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Wedding gown customizer Anomalie raises $13M as bridal shops crumble

Wedding gown customizer Anomalie raises $13M as bridal shops crumble

David’s Bridal once owned 50percent associated with the $36 billion wedding dress market before it filed for bankruptcy this past year. Brides were growing fed up with having less designs and sizes plus high rates at costly brick & mortar stores. The industry had been destined for interruption by pc software that will replace costs that are overhead inflexibility with direct-to-consumer personalization.

That’s why we profiled a brand new customized wedding dress startup back in 2016 called Anomalie despite small financing or traction. The increase of Instagram suggested every ended up being ready to embrace computer software to supply 4 billion design permutations and break the markup cartel by attempting to sell gowns beginning at $1000.

“I don’t think I’ll ever have tired of working together with brides. Other businesses would destroy with this client. ukrainian brides australia review She’s therefore obsessed with every detail of her wedding gown. Continue reading Wedding gown customizer Anomalie raises $13M as bridal shops crumble